High-profile media personality Peter Maher is in talks with Racing Victoria and Channel Seven to play a role with the new Channel 78 station, to be launched at the end of August.

Maher, who is filling in as co-host on the 3AW breakfast show, is a long-time follower of racing in Victoria, having bred and owned horses over the past three decades.

“We are talking at this stage about what I could offer the new station. It’s very early days but, yes, I’m very much interested,” he said.