Superstar: Bruce McAvaney would be the perfect leader of Seven's racing coverage.Superstar: Bruce McAvaney would be the perfect leader of Seven’s racing coverage. Photo: Supplied

With the much talked about deal between Racing Victoria and the Seven West Network now set to become reality in late August, much responsibility will accompany the new project.

Racing Victoria are desperately keen to grow their product, and in fact, reinvent it if need be for a new and exciting audience, and they see the Seven Network as just the platform.

Many racing officials were understandably bedazzled by Seven’s pitch for the Channel 78 deal.