Punters back in the picture as Seven flicks switch on new channel   Leave a comment

Punters back in the picture as Seven flicks switch on new channel

Former state premier Jeff Kennett will have to explain on Thursday, for instance, how he can justify his position on the Seven West Media board.

Seven’s Channel 78 will have coverage of Friday’s meeting at Pakenham. Picture: Derrick d

Seven’s Channel 78 will have coverage of Friday’s meeting at Pakenham. Picture: Derrick den Hollander Source: News Corp Australia

VICTORIANS will be watching Friday’s Pakenham race meeting on free-to-air Channel 78.

The broadcast will use a retransmission of the Racing Victoria digital feed and ends a period of temporary blackout that has seen greyhound racing surge and disquiet about the free-to-air option grow.

In August last year Kennett called for corporate bookmaker advertising to be banned but Seven West’s 24/7 racing coverage on Channel 78 will rely heavily on such advertising.

Kennett said last year that federal intervention was required to get rid of advertising from corporate bookmakers.

“We are educating generations of young Australians that the only way people can have a successful life is by gambling,’’ Kennett said.

He said an industry code of conduct, limiting in-play advertising, was not enough.

Former premier Jeff Kennett. Picture: Alex Coppel

Former premier Jeff Kennett. Picture: Alex Coppel Source: News Corp Australia

“Voluntary codes don’t work. It is still just everywhere, it is saturation promotion and advertising,’’ he said.

The logistics of the Seven coverage are causing concern, particularly in pubs and clubs, which have to use a second digital TV for Victorian racing as an unwieldy running mate to the permanently locked-in Sky 1 service on their main screens.

Betting on greyhounds surged by 25 per cent during the 10-day blackout and betting on international races was up 18 per cent.

To many, this proves that punters will predominantly bet only on races they can see and many predict pubs and clubs will struggle to either offer patrons two channels — one pay TV the other digital — or convince them to detach themselves from the constant flow of Sky 1 to a second, featuring just one meeting.

There has also been frustration that RVL had boasted Seven West Media would be ready to start its coverage as soon as the Victoria Racing Club signed up last Sunday. But punters have been blacked out for five days.

The Racing.com team makes way for Seven’s official Channel 78 launch on August 29 where a mix of Seven, industry and outside talent will attempt to bring 24/7 “content’’ to an established and new audience.

Originally published as Punters back in the picture

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Posted June 25, 2015 by belesprit09 in Uncategorized

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