TV rights deal near as Victorian clubs hope Seven wins telecast rac   Leave a comment

TV rights deal near as Victorian clubs hope Seven wins telecast race

The Victorian clubs hope Seven will commit to the state’s 4000-plus races a year going in

The Victorian clubs hope Seven will commit to the state’s 4000-plus races a year going into all homes on a platform such as 7TWO or 7mate. Picture: Jake Nowakowski Source: News Corp Australia

VICTORIAN racing is nearing the winning post in its bid for television coverage.

Negotiations will continue this week with the Seven Network to telecast races on a free-to-air digital channel while the Victorian clubs digest a final offer from Tabcorp’s Sky Channel.

The Victorian clubs hope Seven will commit to the state’s 4000-plus races a year going into all homes on a platform such as 7TWO or 7mate.

Victorian racing has been without acceptable television coverage since March 14 when NSW and Victoria ended their joint venture network, TVN.

Industry sources said the television component of Victoria’s media rights was the final piece of the puzzle.

“It is vital all media outlets are considered, not just television,” Victoria Racing Club chairman Michael Burn said. “It will all happen within weeks.”

Burn said the media landscape, and Victorian racing’s desire to “get it right”, meant the time taken to settle the issue should be seen as a minor inconvenience for punters.

“The media world is changing quickly,’’ he said. “We need races to be televised, not only on television but also on all other platforms. We are close to sorting all that out.”

Victorian racing continues on Sky Racing 1, and will do so for the remaining nine years of a contract, regardless of whether another carrier gains the rights. It is also being shown on Sky Thoroughbred Central, despite no contract being in place.

However, the coverage is minimal — with no previews from the mounting yard, reviews and interviews, as was normal with TVN — and that has heightened the desire for a dedicated television outlet.

While NSW signed a long-term deal with Sky Channel on TVN’s closure, Victoria was disinclined as it wanted to embrace corporate bookmakers, organise its own international rights sales and have control of its own outlets such as websites, mobile phones and apps.

Under a proposed deal with Seven, it is understood Racing Victoria would be out of pocket up to $10 million to establish and staff the coverage in the first year. But it would receive advertising revenues, which could be substantial.

Victoria is a joint venture partner with Tabcorp in wagering, which generates almost $350 million annually.

Industry sources said that was a totally separate business arrangement and should not be confused with media rights.

Tabcorp is understood to be prepared to pay up to $300 million for 10 years of the Victorian rights.

rod.nicholson@news.com.au

Victorian racing has been without acceptable television coverage since March 14 when NSW

Victorian racing has been without acceptable television coverage since March 14 when NSW and Victoria ended their joint venture network, TVN. Picture: Colleen Petch Source: News Corp Australia

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Posted May 12, 2015 by belesprit09 in Uncategorized

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