UBET is the Tatts Group’s pitch to win back customers who have migrated to corporate bookmakers.   Leave a comment

UBET tipped to be a winner for punters

UBET’s League of Legends ambassadors at the launch in Sydney.

UBET’s League of Legends ambassadors at the launch in Sydney. Source: CourierMail

PUNTERS today are waking up to race and sports betting 21st century-style, with racing vision placed literally in their hands, as TattsBet was replaced by UBET at a launch in Sydney on Wednesday night.

UBET is the Tatts Group’s pitch to win back customers who have migrated to corporate bookmakers.

The first retail outlet, in New Farm, was unveiled this month and from today, a key feature of UBET is its lightning-fast tablet and mobile phone app, which will allow account holders to watch live video of Queensland races from wherever they are.

“We are now positioned to start acting as the market leader and we are perfectly placed to fight back against the corporate bookmakers,” Tatts Group’s chief executive Robbie Cooke said.

Punter Will Hunter, 38, at new UBET outlet in New Farm. Picture: Tara Croser

Punter Will Hunter, 38, at new UBET outlet in New Farm. Picture: Tara Croser Source: News Corp Australia

“In developing a brand that aligns our business nationally, as well across both digital and retail channels, we’re ensuring we have one, clear message for customers, where previously, it’s fair to say, we’ve been confusing them.

“The investment in new technology is positioning UBET as a serious player in what has become one of the most competitive consumer sectors in the Australian marketplace. The mobile and iPad apps are a best in class offering.

“We expect to boost sales through our digital channels, but also see our next generation retail concept providing a powerful advantage over our corporate competitors.”

Punters in Queensland will be able watch races on their phone with the new UBET app. Pict

Punters in Queensland will be able watch races on their phone with the UBET app. Picture: Tara Croser Source: News Corp Australia

Tatts Group had been criticised for the delay in launching the new brand but Cooke has maintained it was always about ensuring the product was exactly right before offering it to punters.

The new brand triggers an aggressive national marketing campaign promoting both the new digital channels and the improved experience for gambling’s retail customers.

To add weight to its new approach, UBET announced last night its “League of Legends’’, featuring some of Australia’s biggest sporting names.

Former Wallabies captain Nathan Sharpe, Brisbane Lions legend Jonathan Brown, dual NRL premiership winner, NSW Blue and Kangaroo Anthony Minichiello and four-time Bathurst champion Greg Murphy were unveiled as ambassadors for UBET, along with former ESPN host and US sports expert, Jason Bennett.

All five will provide expert insights and commentary for UBET punters across a multitude of channels.

“This rebrand has been a whole of business evolution. This has been a huge undertaking, ensuring everyone understood the need for change and then working together to make it happen,” UBET’s chief operating officer Barrie Fletton said.

“Personally, I’m very proud to see the dramatic change that has taken place both internally and externally. This is without question, the most exciting time in our business’ history.”

UBET ambassadors (from left) Jonathan Brown, Greg Murphy, Anthony Minichiello, Jason Benn

UBET ambassadors (from left) Jonathan Brown, Greg Murphy, Anthony Minichiello, Jason Bennett and Nathan Sharpe with Tatts Group CEO, Robbie Cooke for a ‘selfie’. Source: CourierMail

AMBASSADORS NAMED

UBET has called on the services of two of Queensland’s biggest stars as it matches motors with cashed-up corporate bookmakers.

Former Wallabies and Reds captain Nathan Sharpe, veteran of 116 Tests and three World Cups, has joined Brisbane Lions great Jonathan Brown as inaugural ambassadors for the UBET brand.

To make the pitch more appealing to interstate and even overseas customers, Blues and Roosters favourite Anthony Minichiello and Bathurst-winning V8s driver Greg Murphy have also joined UBET.

Unlike Shane Warne’s stint with Sportingbet, UBET will not be asking its ambassadors to step into a boxing ring, but rather using their experience to bring punters closer to the game.

Sharpe said he was excited to be part of the betting revolution and looks forward to bringing his experience at the top level of rugby into the minds of everyday punters.

“By becoming a part of this I can give people a broader perspective and insight into what’s happening in the game,” Sharpe said.

UBET’s “League of Legends: at the launch in Sydney.

UBET’s “League of Legends: at the launch in Sydney. Source: CourierMail

“It’s an opportunity for people to get that much more involved in sport and the interactive nature of what UBET is doing takes it to the next level.

“I’m obviously not that long out of the game and I’m still pretty close to a lot of the players so I look forward to bringing some of those insights.”

Tatts Group chief executive Robbie Cooke said a lot of effort went into understanding the Aussie punter.

“We know that for most punters, it’s about the thrill of having some skin in the game and the exhilaration that comes with backing their favourite horse or sporting team. It’s not just about winning,” Cooke said.

“It’s that positioning that we think distinguishes UBET from the majority of the competitors currently in the market.’’

Originally published as UBET tipped to be a winner for punters

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Posted May 1, 2015 by belesprit09 in Uncategorized

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