Melbourne Cup Carnival brings in millions to Victorian economy   Leave a comment

Melbourne Cup Carnival brings in millions to Victorian economy

A large crowd watches Protectionist and jockey Ryan Moore win last year’s Melbourne Cup.

A large crowd watches Protectionist and jockey Ryan Moore win last year’s Melbourne Cup. Source: Getty Images

LAST year’s Melbourne Cup carnival boosted Victoria’s economy by about $195 million, a study shows.

The massive increase was 10 per cent more than in 2013, helped by a 133 per cent increase in Asian travellers and 46,000 interstate tourists.

Racegoers flocked to milliners and retailers in the lead up to the carnival, with 75,000 hats and fascinators, and 61,000 dresses, flying off racks.

Almost $30 million was poured into the hotels and the accommodation sector, while racegoers guzzled $21 million worth of food and drink.

Tourism and Major Events Minister John Eren released the study with Victoria Racing Club deputy chair Amanda Elliott.

Former Melbourne Cup-winning horse Brew paced the parliamentary gardens while the results were declared.

Mr Eren said the Andrews Government was committed to boosting the carnival, as it was a crucial part of the state’s major events calendar.

He said Labor would also consider applications to boost the Flemington racetrack.

“The Melbourne Cup Carnival is a must on the calendar of so many Victorians, Australians from interstate and racegoers all around the globe,” he said.

“It keeps our economy strong, too. And that means jobs for Victorians.”

Visitors from 43 countries came to the carnival last year, up from 35 countries in 2013, the Government says.

This included 6000 guests from three cruise ships — a number that is set to expand to four this year.

Ms Elliott said the figures showed how important a successful carnival was to the state.

She said Sydney had shown an interest in poaching some of the sporting spotlight from Victoria, and the racing carnival must be kept strong.

“Cities and governments around the world now understand how major events can move the dial for them.”

Tourism is Victoria’s second largest export behind education, generating more than 200,000 jobs and more than $19 billion to the economy.

matthew.johnston@news.com.au

Originally published as Cup Carnival brings in millions for Victoria

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Posted March 20, 2015 by belesprit09 in Uncategorized

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